How Australian libraries support the Australian book industry, 2015
This document provides an overview of how Australian libraries provide valuable support for Australian authors and publishers.
This document provides an overview of how Australian libraries provide valuable support for Australian authors and publishers.
Contents: Stage 1 - Find out all you can about the issue -- Stage 2 - Script your story -- Stage 3 - Develop key messages -- Stage 4 - Map the audience -- Stage 5 - Build the platform for the call to action -- Stage 6 - Develop materials -- Stage 7 - Develop opportunities -- Stage 8 - Put this all together in a campaign strategy -- Stage 9 - Implementation -- Stage 10 - Monitor and evaluate.