One minute of video is worth 1.8 million words: so what's your video strategy? [slides]

ALIA Library

Koekoe, Jade

National Library and Information Technicians' Symposium, 13-15 November 2019 Melbourne: Discover, Diversify, Dive In
This presentation (PowerPoint slides) accompanied a symposium workshop on implementing video strategies in libraries to promote library services.
Session description: More people in the last few years are watching video on the go from services like YouTube, now that is a rapidly growing audience that your library can tap into! But with so many in GLAMR (galleries, libraries, archives, museums and records management) organisations that are already entering this space and promoting their own events, projects or advocacy campaigns, it can be hard to stand out. So how do you do it? You do it with a great video strategy and a bit of storytelling. These two tactics can help you and your library have a voice in a sea of so many. Think about it, it is through stories that we learn about our world and our place in it, and video is the perfect medium to tell those stories. Through visuals, music and words that take people on a journey of empathy and action, libraries can make a real impact and educate communities. But before each story was told, it was planned and crafted. The same goes for video!
This workshop is an opportunity to learn about video strategies, how to get one implemented in your library and specifically how the backend of YouTube works so that the videos your library produces will be seen by the biggest possible audience.
You will learn:

  • The basics of good cinematography
  • Interweaving advocacy with your video strategy
  • How to work the YouTube algorithm to get your videos exposure
  • Using social media channels effectively to promote videos
  • Free resources you can use measure your ROI




Deakin, ACT: Australian Library and Information Association