National Library and Information Technicians' Symposium, 13-15 November 2019 Melbourne: Discover, Diversify, Dive In
This presentation (PowerPoint slides) accompanied a symposium workshop on creating promotional materials for the library.
Session description: You don't have the funds (or time) to get a professional designer to create brilliant promotional material that your library can use in its marketing. Instead, more often than not, you are asked to just whip up something quick to advertise that new event your library is hosting. Sound familiar? Well, wouldn't it be nice to upskill your design skills and be able to UNDERSTAND the psychology of design as well? To produce something that has been well thought out, aligns with your library's vision and DOESN'T just look like an image with your logo slapped over the top (because that is all you had time for)?
This workshop is an opportunity to learn about design, how to use Canva and the ways it can streamline processes and make designing a dream. You will learn:
- The elements of good promotional design and what makes people "buy"
- The type of promotional graphics you can create in Canva for library marketing
- Putting your library brand into Canva
- Using Canva templates efficiently