ALIA National 2014 Conference, 15-19 September 2014 Melbourne : together we are stronger
This conference presentation discusses how most futurists will tell you that it is important to look at the trends, and develop various scenarios to assist in determining your future directions. However spotting trends may be more difficult than you first think, trends come and go and which ones will stick and have an influence on your everyday.
Take the humble ebook, first introduced in the late 90s but soon disappeared only to now make a significant impact on readers, authors, libraries and publishers some 20 years later. This illustrates that trends may take some time before they become embedded into our everyday.